Pattern Technologies, a Lahore-based restaurant aggregator startup from Pakistan, has raised six-figure funding in a Pre-seed round led by Deosai Ventures with participation from Sabr Capital, Arbisoft, and strategic investors.
Yahya Humayun, Syed Wajeeh Haider, Mahpara Pittafi, Samad Raza, and Talha Ayaz founded Pattern earlier this year with the goal of upending Pakistan’s restaurant market.
Pakistani Pattern Technologies Raises Six-figure Funding Led by Deosai Ventures
With the help of Pattern‘s platform, restaurants can recruit, keep, and grow customer loyalty programs without having to pay expensive commission fees or recurring membership fees.
Shehryar Hydri, the Managing Partner at Deosai Ventures, said,
“In an age of generic discounts and subsidized delivery plays, Pattern is building a model that gives back control to the restaurants and immediately impacts their bottom line, while also saving money for the end user through custom loyalty programs,”
Thousands of clients were served by more than 50 businesses that Pattern quickly acquired in Lahore after beginning its trial phase. In the near future, Pattern wants to expand to other cities.
Yahya Humayun, who has previously worked at Airlift, Byte, and Dastgyr, said,
“Restaurants have suffered the most during the pandemic causing most renowned international and local chains to shut down their operations. Restaurant owners are struggling to grow their on-premise and in-house revenue amidst increasing food and operational costs. Through our platform, we’ve managed to help our partner restaurants grow their net incremental revenue by 66% on a month-on-month basis.”
Syed Wajeeh Haider, Co-Founder at Pattern, who was also one of the earliest team members at Dastgyr explained
“Delivery aggregators charge commissions as high as 40 percent from restaurants on every order which is unsustainable. Our platform enables restaurants to own their customers’ data, run loyalty campaigns, and manage dine-in, takeaway, and delivery orders on their own terms without any subscription or high commission fee,”
Wajeeh stated,
“The restaurant industry in Pakistan is a multi-billion dollar industry growing at double digits annually. Opening up a restaurant is not an ordinary business. It takes a lot of passion and hard work put in by microentrepreneurs, be it small food joints or home chefs. We want to become the growth partner for them.”
Utilizing their own fleet or third-party services offered on the platform, restaurants may fulfill dine-in, takeout, and delivery requests utilizing Pattern’s technology. Additionally, it offers consumers customized loyalty and discount programs that take into account their preferences and usage trends.