On Wednesday, GoKwik, an e-commerce enablement business, said that it had secured $35 million in a fresh fundraising round headed by Think Investments and RTP Global. Existing investors Sequoia Capital India and Matrix Partners India also participated in the round.
GoKwik Raises $35 Million Funding Led by Think Investments & RTP Global
The latest capital follows the company’s last funding round in November 2021, when it raised $15 million.
GoKwik is a platform that enables e-commerce and direct-to-consumer (D2C) businesses to enhance checkout conversions, manage efficiency, and decrease fraud on cash-on-delivery (COD) purchases. It also aims to give consumers a more personalized experience.
GoKwik has also teamed up with three major payment aggregators to provide payment checkouts to smaller direct-to-consumer businesses.
Chirag Taneja, co-founder and chief executive officer (CEO) of GoKwik stated,
“The piece that we understand well is e-commerce and we take over the customer’s cart and take it to the final transaction. Over the next 9-12 months we will be focussing on retention and selection use cases for e-commerce and help partners increase their conversions,”
GoKwik now serves over 250 brands and processes more than $1 billion in gross merchandise value (GMV) through its platform.