Edamama Receives US$20M in Series A Round Funding 

Edamama, a Philippino e-commerce startup offering an extensive portfolio of parenting items to cater to the needs of millennial mothers gaining fresh investment from the investors with its Series A funding round of US$20 million led by Alpha JWC Ventures.

Edamama Receives US$20M in Series A Round Funding

Since edamama’s inception from the Covid-19, the company maintained 100x growth amidst the pandemic situation. It will utilize the new funds to expand and grow its operational capability with more locations opening across Metro Manila and providing same-day and next-day delivery. 

Alpha JWC Ventures led Series A round investment along with the existing investors like Gentree Fund, Robinsons Retail Holdings, and Kickstart Ventures will take the total company funding to $25m and allow the company to build up its content and community elements, expand its private label portfolio and launching its very own offline stores. 

Eko Kurniasi, partner of investments at Alpha JWC expresses hope regarding the boom for trusted baby products. There’s also a large gap in credible e-commerce platforms for product reviews. It has been echoed by other investors as well who are fueling the growth of this rising platform. Especially in the babies and toy categories where parents are actively looking for varieties and utilities for their kids. 

The founder of edamama, Bela Gupta D’Souza, stated, 

“Recognise the growing trends for online shopping and find out the expectation mismatch among the parents. It led more consumers to rely on researching rather than actually buying the product. Driven by the gap in the consumer market along with the boom of the e-commerce segments and high rate of fertility makes an ideal opportunity for edamama.”

The company offers all types of baby and mom products including garden kits, travel accessories, diapers & wipes, safety products, breastfeeding accessories, bathing & grooming, and learning products, and also provides a diaper subscription service, helping parents with an easy online shopping service.

Last October 2021, edamama bagged undisclosed debt funding from Innoven Capital. A few months earlier, it gained $5 million from a number of investors, including Gentree Fund, Robinsons Retail Holdings, Kickstart Ventures, Foxmont Capital, and angels.