B2B marketplaces have been around for quite some time. Especially in terms of the internet mobility generation, B2B business models have gathered popularity in a short time. Recently, a new platform has been launched to help small retailers- Chowkbazar.com
B2B Marketplace
B2B (Business to Business) refers to a specific e-commerce business model where businesses connect to other businesses, creating a marketplace between different types of sellers and customers who are also business owners. It is a transactional form that has gathered vast popularity within a few years, has multiple sub-branches in the works.
The recent launch of chowkbazar.com is an ambitious and potential step to simply put- eliminating the middlemen. The B2B in these cases is a wholesaler to retailer market which holds a wide range.
Chowkbazar.com
The already popular website was launched in the second half of 2020, during the pandemic this seems like a blessing in disguise for both parties (wholesale and retail owners) Since the lockdown period started, the face of markets- both online and offline, changed drastically. The global economy saw a major drop.
After businesses started their services again, the supply chain fell into a debacle. Where the products will come from, issues about quality control, etc. Chowkbazar.com helps connect small retailers with wholesale owners. Approaching this was, the middlemen or brokers who used to take advantage of retailers and wholesalers would reduce (optimistically, eliminate, but that sounds way too hopeful)
How it works
The site offers a variety of products and options. From grocery essentials to logistics support, they are offering a wide range of services and goods. They will send a Sales Representative (S.R) to the retailers who wish to connect to them and register them as users by opening a customer account for the retailers. Or the retailers are encouraged to open one themselves since the website is easy to navigate.
You can search for the goods and services you want to buy as a retailer, the quantity, price, seller, quality, etc. in detail. If you do not wish to do it by yourself, an S.R. personnel will help you. The seller will receive the order in real time, process and send those to the Chowkbazar Depo.
The service mentions that the retailers will receive their orders within 1-2 business days by the exclusive courier service- ChowkExpress. You may pay with cash on delivery.
This is a huge step to develop the wholesale to the retail market, as well as manufacturers and traders. By utilizing the online platform, there stands a huge chance of both parties gaining more than they would have by going through a broker or shutting the shutter of their small retail shops and facing loss for those days.
The launch of this new platform, Chowkbazar.com has potential for a new network of B2B marketplace. We will definitely keep an eye on how the newly founded platform grows.